Why Real Estate Photography Matters

Don't just take our word for it.

Experts have long praised the smart decision to invest in professional real estate photography.

Professional photography in real estate isn't a "nice to have." 


July 18, 2017 - We now live in a 160-character world. Most buyers are under the age of 40. They’ve grown up with the fast-paced, skim-and-move-on mentality. What gets real estate website viewers to pause is great photos. You might have a stunning, gorgeous house, but if you failed on the photography, buyers will scroll right on through.


Are Professional Photographs Worth It?


March 15, 2016 -Yes. Homes with photos taken using a professional camera typically fetch more money and sell faster... Point-and-shoot cameras have come a long way, but they still fall short when it comes to wide-angle shots, sharpness, and light.


Why You Might Need Professional Photos to Sell Your Home


July 22, 2014 - In an internal case study, IMOTO—a company creating real estate photography for both sellers and REALTORS®—compared 350 listings using their professional photography against 350 similar listings in the same ZIP code. Listings using IMOTO’s professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photos. The statistics department at Latter & Blum, a New Orleans-based real estate agency, also found listings using IMOTO’s professional photography were viewed 118% more than comparable listings.

Back Away From the iPhone and Hire a Photographer


August 7, 2013 - According to a 2010 Redfin study, homes that are professionally photographed sell for at least $934 and as much as $18,819 more than homes photographed by an amateur. The study also shows that homes photographed by a professional garner 61 percent more online views.


Real Estate Photography: The Key To Timely and Profitable Transactions


July 23, 2013 - Second only to price, quality real estate photography is the most important part of selling a home. It has never been more important to portray a property in a visually aesthetic light that serves to promote its best assets... Enlisting the assistance of a professional real estate photographer, and their DSLR camera, may result in the following advantages:

  • Receive an average of 61% more views than their peers across all price tiers
  • Have 47% higher asking price per square foot
  • Stay on the market an average of 10 days less

Photos of Your Home Matter in Real Estate


November 20, 2012 - The first impression buyers most often get of a home is from the photos in the MLS lists, which they automatically receive in an email from their agent, or the pictures that accompany an online listing. With limited time and countless listings to review, buyers will quickly move on if photos don't reflect well on the property. Properly lit, high resolution photos are the only type of pictures that should be used in a home marketing campaign.